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Artists take centre stage at Porsche
Porsche Marketing launches an attitude campaign on brand purpose
Porsche publishes travel and cultural guide on hip-hop in Europe
Porsche collaborates with Balmain’s Creative Director Olivier Rousteing
Personalised recommendations using artificial intelligence
Porsche’s Marketing Communications realigns its global agency model
World class golfer Paul Casey to be a Porsche Brand Ambassador
Porsche presents hip-hop documentary Back 2 Tape
Porsche is breaking new ground in marketing with a video series
Porsche and Lucasfilm present starship design
Eighth Porsche Experience Centre to be built in Italy
PLAYMOBIL: THE MOVIE - Rex Dasher drives the Porsche Mission E
Porsche Communications expands digital offerings
Techno Classica 2018: 70 years of the Porsche sports car and 30 years of the Type 964
Perfect down to the last detail: restored Porsche 911 2.5 S/T
Experience the new Porsche Macan before its market launch
Porsche adds an emotive charge to the topic of electric mobility
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Artist Cyril Lancelin in front of his artwork „Remember your dreams“.
Global Gallery in Berlin, Germany.
Global Gallery in Madrid, Spain.
Global Gallery in New York City.
Global Gallery in Tokyo.
The Art of Dreams in Paris.
Porsche Marketing launches an attitude campaign on brand purpose.
Back to Tape Visual
Hip-Hop Culture – A Road Trip through Europe
Niko Hüls, Back to Tape, Paris
Travel and cultural guide on hip-hop in Europe
Olivier Rousteing is Creative Director of the Paris fashion label Balmain.
Olivier Rousteing is Porsche fan since his childhood.
Porsche is working together with one of the most famous faces in the fashion scene.
Rousteing is renowned for repeatedly pushing boundaries.
The central theme of the videos is “Drive Defined”.
The video series on social media is part of the current Panamera models communication.
There are many similarities between the fashion designer and the sports car brand.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche and Frédéric Arnault, CEO of TAG Heuer, during the announcement.
The launch event took place on February 4, 2021.
As a first step, the partners unveiled the TAG Heuer Carrera Porsche Chronograph.
Porsche and TAG Heuer – a common history with innovation and motor racing at its core.
Porsche and TAG Heuer enter into a strategic partnership.
The chronograph offers a first glimpse at what the brands can achieve together.
The strong friendship of the two brands exists since decades.
The ‘Recommendation Engine’ has an accuracy of more than 90 percent.
Basis of the new advisory function in the Porsche Car Configurator is artificial intelligence.
The technology creates a personalized online experience.
Oliver Hoffmann is heading the Marketing Communications department at Porsche.
The focus of the previous “Creative Alliance” of Marketing Communications has been further sharpened.
Back 2 Tape: Discover the roots of hip-hop in Europe
Logo Back 2 Tape
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Porsche Car Configurator