New chapter in the history of the automotive industry
Green light for the joint company Bugatti Rimac
Porsche, Bugatti and Rimac are writing a new chapter in the history of the automotive industry. On 1 November, less than four months after it was first announced, one of the motoring world’s most exciting cooperation projects has started doing business under its new structure. The Bugatti Rimac joint venture will be based in Sveta Nedelja (Croatia). Its CEO will be electric hypercar pioneer Mate Rimac, founder and CEO of Rimac Automobili. Porsche AG will play a major role as strategic partner. Porsche’s Chairman of the Executive Board, Oliver Blume, and Deputy Chairman and Member of the Executive Board responsible for Finance, Lutz Meschke, will both sit on the Supervisory Board. Bugatti Rimac will be owned by the Rimac Group (55 per cent) and Porsche AG (45 per cent). Within the framework of the joint venture, Bugatti and Rimac Automobili will continue to operate as independent brands and manufacturers, and will retain their respective production sites in Zagreb (Croatia) and Molsheim (France), as well as their distribution channels.
The current CEO of Bugatti, Stephan Winkelmann, will step down from his position on 31 October 2021 to focus on his role as president of Lamborghini. “This merger is the perfect solution for everyone involved. Together, we are forming a powerful automotive company,” says Oliver Blume. “We have succeeded in adding value to the prestigious and traditional Bugatti brand by orientating it more towards the future. Bugatti epitomises charm and passion; Rimac is an innovator with considerable technical expertise. We would like to thank Stephan Winkelmann for his exceptional contribution. He has done great work.”
In addition to Mate Rimac, the new management team includes former production manager and co-managing director of Bugatti Automobiles, Christophe Piochon. Piochon will become Chief Operating Officer of the joint company. Production will continue at the long-established site in Molsheim, Alsace, which is world-renowned for its perfectionism and excellence in design and craftsmanship. Larissa Fleischer will be Chief Financial Officer. She was most recently director of controlling at Porsche for digitalisation and the development of new business models. Emilio Scervo, previously chief engineer at McLaren, will take over the post of Chief Technology Officer. “I am convinced that in our management team we have brought together the perfect mix of experience and expertise, innovation and team spirit,” says Lutz Meschke. “I am therefore extremely optimistic and, because the project is so close to my heart, I will continue to give it my full and fervent support.”
Internally at Porsche, the joint venture was referred to as Operation Rush. “In keeping with the name, it all went extremely quickly,” explains Meschke. Porsche became a stakeholder in Rimac back in 2018 and has steadily increased its involvement since. “Our strategic investment chain is now coming to a successful conclusion. To begin with, a great deal of convincing was necessary in many areas. The final job was to overcome the last organisational hurdles. The team in Zagreb, Molsheim, Wolfsburg and Stuttgart has worked extremely hard and will certainly lead the new company towards a bright future,” says Meschke.
The launch of the Bugatti Rimac joint venture is another big step for future CEO Mate Rimac – just twelve years after his start-up was founded in a garage. “I am honored to be leading this new fusion and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved,” says Mate Rimac. “It’s difficult to find a better match than Rimac and Bugatti. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftmanship. Stay tuned for some truly extraordinary projects in the future.”
Bugatti Rimac has its headquarters in Sveta Nedelja, near Zagreb. A move to the new Rimac campus, which is currently being built at a cost of €200 million, is planned for 2023. This will also be the location of Bugatti Rimac’s joint R&D facility. 2,500 people will work at the 200,000-square-metre site.
At the same time, all Bugatti models will continue to be produced at the factory in Molsheim. The jobs at this site are therefore protected for the long term. The Bugatti Rimac joint venture will start with about 435 employees; about 300 based in Zagreb and about 135 in Molsheim. This positioning serves to retain and build on the strengths of the attractive Bugatti and Rimac brands.
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